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Predicting Color and Design Trends - The Color Marketing Group

The Color Marketing Group "...tracks trends several years ahead, and they've rarely been wrong in more than 43 years."

By MARILYN SOLTIS
 Each year the Color Marketing Group (CMG) holds two international conferences where highly qualified Color Designers identify the direction of color and design trends. The International Association members exchange information on all phases of color marketing, trends and design influences. This may include the economy, the environment, politics, social issues and cultural diversity. “Our members specify color for everything from paint and furniture to cars and carpets,” says Jaime Stephens, executive director of CMG. “They track trends several years ahead, and they’ve rarely been wrong in more than 43 years.”
    It should come as no surprise that the first trend is looking “green.” According to CMG, “People want things they wear and things they use now to look ‘green’ no matter what color they are. In 2008, looking stylish means looking natural. Materials will look hand-made, un-dyed and unbleached. Products will look more like what they’re actually made of, with lots of texture and all the natural imperfections proudly showing through. Off-whites, sand and linen-y colors, rock and roll colors, brownish-greens—the colors of nature are seriously fashionable now.”
    Blues that remind us of sky and water, another environmental theme, remain prominent, even in the kitchen. “New in 2008 will be the emergence of a much blacker blue inspired by technology—a deep, vibrant navy so dark you’ll swear it’s black,” according to CMG.
    Shimmery, specialized finishes remain hot, but this year will see a change from the brushed chrome and nickel finishes to warmer shades of copper and bronze tones.
    Even more ethnic accents will be coming from India, China and Latin America. CMG says, “To Moroccan reds and glowing oranges, add rosy pinks, sunny golden yellows and lots of turquoise. Already here in fashion and home design, these ethnic accents will show up as ‘punch’ colors in hotels, restaurants and retail environments, too—often paired with rich browns as neutrals.”

Published: February 07, 2008
Issue: February 08 Money Issue